DANO Pendygrasse

odds and ends from an unusual life

Tonight is the night

It's been about 18 months since Westbeach first came to me with the idea of writing a book for their 30 year anniversary. Even though the book has been shipped to a bunch of media outlets, the actual big boxes of books only got here on Wednesday, which is lucky considering that tonight is the party to celebrate the launch of "Out West". I'm looking forward to seeing so many of the people who have been involved as well as a bunch of old friends.

We're starting things off with a private dinner for the people who've made this happen, then off to the Red Bull lounge for a VIP mixer with a bunch of awesome people from Westbeach's history as well as Canadian snowboarding legends, and finally we end up at Fortune Soundclub, Vancouver's new hip spot to keep it going.

If you've been following the Westbeach Heritage project then you've probably seen the videos (here, here and here) and maybe you've flipped through the first chapter of the book online here, but you certainly haven't seen all these folks in one place at one time in the last 15 years. Old dogs and young shreds all mixing it up together. Awesome.

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Bowman may even show. BOWMAN!
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Nix is coming.
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Anyone seen Alex Toporowski?
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Of course Cartwright will be there.
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Belzile? Check.

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The book. It exists. And folks are talking.

Well! The advance copies of my book "Out West: Snowboarding, Westbeach and a new Canadian dream." have hit some media outlets and all I can say is wow! Great reviews. People are stoked. I'm stoked. Everybody's happy!

I want to talk more about it but I'm swamped in this edit right now. I have a lot of stuff I want to blog about so stay tuned for some recently published shots that I'm stoked of, some of my opinionated rants, and Way more pictures. Until then read the reviews:

ESPN

Transworld


Buy it!


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I stole this photo from Transworld.
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Westbeach Heritage video number one is alive!

The first of several videos for the Westbeach Heritage Project is up. It's essentially a teaser for what is to come. It's fun for me to see so much of the work that I've done over the last year put together in video form. We hired Lenny Rubenovitch to produce the series and I think he's done a really great job. Check it out:


The Heritage Teaser from Lenny Rubenovitch on Vimeo.

While you're in Whistler for the Grenade Games you should check out the "State of the Art" show at the Whistler Conference Center. Westbeach has a heritage display there featuring a bunch of my old shots and best of all, the Classic Westbeach video "Virus" is playing. Watch all the way through for one of the few video parts I ever had as a sponsored shredder. I laughed my ass off when I watched it there, it's been 15 years since I've seen it.

Speaking of the
Grenade Games, the riders are starting to show up already and Monster's takeover of the Adara hotel is almost complete. More green M's than you can shake a dead cat at. Come on up and check it out!

d.
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Cal B.C. becomes Westbeach



Westbeach grew out of Canada's fascination with California and everything it represented. If Chip had decided to sell shorts with an Eastern European theme we wouldn't be talking today.

Here are some things from the archives. First is an article clippped out of the Calgary Herald from Chip's personal stash from about 1983 or 84.

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Next is one of Chip's early business cards.

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And finally an old sticker. This sticker is significant because it is a snapshot of the moment in time when Cal B.C. became Westbeach. It's cool to see the single surfer logo that preceded the "three surfers" that everyone knows. Also, Westbeach was never really known for its involvement in skating despite having sold the product for years so it's cool to see the "Westbeach Skate Lounge".

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Finally, here is an excerpt from the book that talks about some of those times. Enjoy:

As the kids started to pick up on snowboarding, the retailers inevitably followed—even if they were a little skeptical about the new sport at first. Scott Sibley worked with Chip for Dome petroleum and he also had a business selling sailboats in Vancouver. He was the first to sell Chip’s shorts in BC and as they became more popular his business changed from sailboats to surf and skateboard brands. He and his partner Richard Mellon had a little pink house on 4th Ave. that they called Cal B.C. and they eventually formed a partnership with Chip and the store became Westbeach. Scott remembers his first impressions of snowboarding:

It was so good for us, because all the young guys [were] coming into the store going, “Oh, have you heard of snowboarding?”—you know, bringing input to us—and we’re going, “Oh, really?!” There was a kid called Kelly Alm and he was just on us like crazy about this new thing called snowboarding. He brought in this—it was the Burton with the medical-hose bindings and all of this stuff—and he goes, “Check this out!” And you look at it and you go, “Are you serious?” But, you know, that was my first discussion about snowboarding. And it comes through a kid.

Of course, once Westbeach started to carry boards, things really started to pick up steam. I asked early Westbeach team rider Paul Culling about discovering snowboarding and the role that the shops played in the sport’s development:

I went to Cal BC, which was a little pink house [on 4th Avenue in Vancouver]. It was a California-inspired clothing store, and then downstairs in the basement there was a skate shop, so we used to go over there. It was probably just a matter of hearing that there was a shop in Vancouver that sold some kind of snowboard…When you were a kid and you were skateboarding, you would take the bus clear across to—I mean it—two hours to go to a skate shop, not even if you had any money, [but] just to stare at the new decks on the wall, right? And that’s the kind of feeling of this passion that you have, and you want to go in and you want to talk to somebody else. Back then if you were to see somebody else on a snowboard, anybody to do with snowboarding, you would immediately just talk because you wanted to share experiences—“Where have you gone? What have you done? What are you riding?”—because it was all so new. I mean, everything was new.

In 1987 Cal BC officially became the Westbeach Surf Company, and the store moved out of the little pink house and into the spot that would be the center of the Westbeach brand for more than twenty years: 1723 West 4th Ave.

- From the soon to be published "Out West: Snowboarding, Westbeach and a new Canadian dream"
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Recent Work, Westbeach Heritage book, Grenade Games 5.

It has been pointed out to me that I should maybe showcase some of the things I've been up to lately. As you can see from the last blog, my last year has been really busy as well as really diverse in terms of the projects that I've taken on. I'm still waiting to get the hard copy of Whistler/Blackcomb's media kit to see the portraits I shot for it, but I'll show you some of the other things going on.

Go here to see the Westbeach Heritage blog. We'll be leaking bits and pieces from the book in the next six months as we lead up to the publication, as well as some things that didn't make the book that are super interesting.

Of course I'm
charging hard on my new project with Monster Energy and Grenade to bring the Grenade Games to Whistler for the Telus World Ski and Snowboard Festival. I'm really impressed that after voicing what a lot of people were thinking last year, that the TWSSF has taken an active stance to make a better festival and let me be a part of it. It's very much a "put up or shut up" situation and I've turned my focus to this for the season. Join the Facebook group here for updates.

I've had a bunch of work getting published in the last month or so too. Here is some of it that I like best:

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The word "legend" makes me feel old. Snowboard Canada Mag.
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Landvik rules. I'm glad Anon picked this shot.
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Devun Walsh's interview in Frequency Mag is pretty great. It's a good issue and you all should pick it up.
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Westbeach book

The cat is out of the bag.

So THAT is what I've been doing for the last six months!


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more new stuff from the past

I was doing an interview yesterday and the subject donated a bunch of materials to the book project that I'm working on. There in the midst of all this stuff was a single slide in a page, with no label or marking and the picture was of me.

I think this shot was taken in 1991 and I think it's at Mt. Bachelor in Oregon. I could be wrong on both accounts. I have no idea who took it and my friend doesn't even remember how he got it. So, for the second time in as many weeks, and at the risk of making this into some kind of history blog, here is what your faithful protagonist looked like while doing a method 17 years ago. Dig the colourful Westbeach gear...

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If you took this photo or know who did, please get in touch with me. I'm off till Monday, have a great weekend.
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Checkin in.

Hi folks. Sorry it’s been so long, things have been busy around here negotiating and starting my new summer project. I’ve been hinting away at what it is for awhile, and you’ll all know soon, but for now I’ll give you this; it’s a book.

It’s been super rainy here for the last couple weeks and I haven’t been shooting much. Part of the process of the summer project is digging through the vaults and finding some old shots. Take a look and see if you can figure out what I’m up to…

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Also, I've updated some shots in all the galleries and done some reorganizing of the site. A little less history and a little more recent stuff is up now. I need to do a big rebuild but with the new project that may be awhile, so for now I'm just grinding off the rough corners a bit.

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